Hermès success story

French fashion house Hermès has overtaken luxury giant LVMH in terms of market capitalization for the first time. The company is focusing on "Quiet Luxury" and is apparently winning on the stock market as a result. According to experts, a key success factor of the market strategy is controlled distribution, which leads to scarcity. The fashion house also relies on the best craftsmanship with the highest quality materials and restraint in social media.

Further information at: Hermès - Monobrand beats luxury group - Table.Briefings

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