Best Global Brands 2024

In addition to financial success, the underlying criteria of the study are brand strength and the existing product ecosystem of the companies.

In 2024, the top four places remain unchanged from the previous year. 1st place: Apple, 2nd place: Microsoft, 3rd place: Amazon and 4th place: Google. The brands with the highest double-digit growth in 2024 compared to the previous year are Ferrari (up 22%, 62nd place), YouTube (up 16%, 24th place), Instagram (up 15%, 15th place) and Hermès (up 15%, 22nd place). The biggest brand loser is Intel, down 30% in 37th place, with Nvidia making a new entry in 36th place.

Download at: Interbrand | Leading Global Brand Consultancy | Strategy & Design Further information at: Interbrand study: The 100 most valuable global brands 2024 (fashionnetwork.com)